How to Advertise GLP-1s on Google Without Breaking the Rules
Advertising GLP-1 medications for weight loss can be challenging due to Google’s strict policies. The platform prohibits using brand names like Ozempic, Wegovy, and Mounjaro in ads, making it difficult for marketers to reach their audience. However, with the right approach, you can effectively promote your services while staying compliant.
Understand Google’s Policies
Google prohibits direct promotion of prescription drugs without proper certification. Advertisers must avoid using specific brand names in ad copy, landing pages, or metadata. Instead, focus on general terms like "GLP-1 medications for weight management" or "medical weight loss solutions."
Get LegitScript Certification
One way to legally advertise GLP-1s on Google is through LegitScript certification. LegitScript verifies healthcare practices to ensure compliance with Google’s policies. While the process requires documentation and regulatory adherence, certification allows your practice to run compliant ads successfully without any hurdles.
Optimize Landing Pages
Did you know that if your website uses GLP-1 brand names you won’t be able to advertise on Google? Even if ads avoid brand names, websites must also comply with Google’s rules.
Enter: Landing Pages.
Utilizing landing pages by avoiding direct references to restricted medications and instead focusing on the benefits of the treatment is a great way to increase leads. Furthermore, use patient testimonials, general treatment descriptions, and disclaimers about consulting a licensed provider. Ensure that the landing page provides valuable, informative content while maintaining compliance with Google's advertising guidelines.
Focus on Compliance and Transparency
Always ensure that ads, websites, and promotional materials adhere to Google’s healthcare advertising rules. Misleading claims or non-compliance can result in ad disapprovals or account suspensions. Transparency about consultations, prescriptions, and medical oversight builds credibility and fosters trust with potential patients.
How Aesthetic Advantage Can Help
Navigating Google Ads for GLP-1 medications requires expertise in compliance and digital marketing strategy. At Aesthetic Advantage, I specialize in running effective and compliant PPC campaigns for medical weight loss providers. My understanding for Google’s evolving policies and can help you optimize your advertising strategy, from obtaining LegitScript certification to crafting high-performing landing pages.
Contact me today to maximize your reach while staying compliant.