Why should I work with Mark?

︎︎︎ Simply put: you’ll be working with someone who’d be the #1 paid search expert at any agency, who’s founded and sold his own company, and who has his MBA from a top business school . . . all for 30-60% less than working with an agency. On top of that, you’re getting someone who’s a perfectionist at heart, meaning that Mark is naturally inclined to pay immense attention to detail and holds himself to the highest standard conceivable

How much does it cost to work with Aesthetics Advantage?

︎︎︎ Our fees are typically 30-60% less than what an agency charges. Please fill out the quote request so we can find out a little more about your company and provide a more detailed estimate.

Why should I hire Aesthetics Advantage over an advertising agency?

︎︎︎ Cost-Effectiveness: Traditional agencies often come with a hefty price tag, significantly impacting your overall marketing budget. At Aesthetics Advantage, we pride ourselves on delivering top-tier Google Ads expertise at a cost that’s 30-60% lower than what you’d typically encounter with these agencies. This approach ensures that you get the most out of your marketing budget while avoiding excessively-high agency fees.

︎︎︎ Predictability in Expertise: There’s very real uncertainty with who exactly manages your account at an agency. You might land a seasoned professional, but there’s also a chance of being assigned someone with minimal experience (regardless of what you’re “promised” during the sales process). At Aesthetics Advantage, we eliminate this uncertainty. You’re assured of working directly with a proven Google Ads expert: Mark. This guarantees a consistent quality of service, ensuring that your campaigns are always in knowledgeable hands.

︎︎︎ Flexible Contracts: Unlike the rigid, long-term contracts that are standard with many agencies, we understand the need for flexibility. Our engagement terms are designed to be flexible – adapting to your needs, not locking you into anything.

Why should I hire Aesthetics Advantage over an in-house marketing specialist?

︎︎︎ Depth of Expertise: Google Ads is a nuanced platform where years of dedicated expertise is crucial. To truly excel, a specialist needs to focus solely on Google Ads – not some generalist who’s being hired to manage Google, Facebook, Instagram, TikTok, email, and a variety of other performance marketing channels. At Aesthetics Advantage, we specialize exclusively in Google Ads (and have 15+ years of experience with the platform and the healthcare industry), ensuring you receive the highest level of expertise.

︎︎︎ Financial Viability: Hiring an in-house specialist can be a significant financial undertaking, often making sense only if your ad spend exceeds $150k/month. We offer a superior level of expertise without necessitating a large budget, offering a far more economically viable solution.

︎︎︎ Reduced Risks and Overhead: Hiring an in-house employee brings added risks and costs, such as healthcare, retirement plans, and the complexities of employment contracts. As a contractor, Aesthetics Advantage offers a more flexible and risk-free solution.

︎︎︎ Proven Performance: The real test of an expert is not just in the talk but in the ability to ‘walk the walk’. We pride ourselves on being able to adjust strategies and deliver results, ensuring your paid search program has the best chance of success.

What is the difference between a Google Ads expert and Google Ads specialist?

︎︎︎ A true Google Ads Expert isn’t just an operator, they’re an ROI-focused strategist with A+ tactical execution. At Aesthetics Advantage, we craft custom strategies that blend deep technical know-how with a keen business sense. Our approach is holistic, focusing on every detail from meticulous account structuring to landing page optimization, ensuring we squeeze every last penny out of your Google Ads budget.

A Google Ads Specialist is more like a skilled operator. They manage accounts and understand the basics (and likely quote Google’s “recommendations” – designed to make Google more money) but lack the seasoned expertise or critical thinking of an expert. Their strategies are often standard, missing the tailored touch that maximizes your budget. While capable, they don’t typically engineer the kind of business-transforming results a true expert is capable of.